13 Feb

Affordable Marketing Strategies that Still Pack a Punch – Tip Tuesday

It’s no secret that 2024 is off to an uncertain start in terms of economic and budgetary availability. While automation helps reduce expenses with ELP’s software, it’s still important to strategically build a name for yourself while remaining in budget. We’re here to help your budget go farther so you can make the most of it.

One way to help put your money to good use is to develop impactful marketing strategies that withstand, and even shift with the evolving trends of the year. Below you’ll find a list of strategies you can employ to ensure you’re marketing campaigns are based on a foundation of adept relevancy that pack a resonating punch:

  1. Social Media Presence:
    • Focus on cost-effective content creation: While maintaining an active presence on social media, consider creating visually appealing content in-house to save on costs. Generating evergreen content in blogs and deliverables will ensure you have relevant content without the hassle of constant creation.

    • Targeted advertising: Now is not the time to advertise for advertising’s sake. Now is the time to take all that analytical data and make sure you’re putting your ad money where your mouth is. In targeting decisively and marketing to the right audience you will be able to cultivate quality campaigns that don’t require superfluous quantity.

2.  Influencer Partnerships:

    • Cost-effective collaborations: Have you yet to harness the power of influencers? Turns out they’re not just for skincare or stainless steel cups. Certain influencers travel. A lot. And if you strategize working with a popular jet-setter with a big following, it’s essentially like putting your advertising on auto-pilot. They do the vlogging (think there-and-back vlogs, travel vids set to popular song snippets) and you sit back and wait for the follows and shares. It’s TikTok’s world, might as well take advantage of it.

3. Email Marketing:

    • Targeted and personalized communication: Maximize the impact of email marketing by segmenting your subscriber list and sending targeted, personalized messages. Highlight exclusive promotions and discounts tailored to your specific audiences.

    • Automated email campaigns: Implement automated email campaigns based on user behavior, such as abandoned cart emails or post-booking follow-ups, to streamline communication and increase conversion rates.

4. Search Engine Optimization (SEO):

    • Focus on local SEO: Given preferences for local destinations, optimize for local SEO to capture regional audiences. Highlight nearby travel options and experiences depending on what’s trending; this could be by holiday or have certain listicle options (ie “undiscovered gems” or “quick weekend getaways”)- try to adjust deals and promotions accordingly.

5. Mobile Marketing:

    • Progressive web apps (PWAs): Consider developing progressive web apps to provide a seamless mobile experience without the need for a dedicated mobile app. Because let’s be real…unless they’re a weekly travels-for-work businessman, they’re probably deleting the app… but a website is forever.

6. Online Advertising:

    • Performance tracking: Implement robust tracking mechanisms to monitor the performance of online advertising campaigns. Allocate budget to channels that deliver the best return on investment.

    • Collaboration with travel platforms: Explore partnerships with travel platforms (hotels, car rentals) that offer cost-sharing options for joint advertising efforts, reaching a wider audience at a potentially lower cost.

7. Customer Reviews and Testimonials:

    • Encourage reviews with incentives: Offer small incentives for customers leaving reviews, such as discounts on future bookings, future free checked bags or snacks, etc. This is a relatively small investment, and can boost the number of reviews/ positively impact your online reputation.

By tailoring these digital marketing strategies to the economic challenges of 2024, airlines can effectively navigate uncertainties, maximize ROI, and maintain a competitive edge in the aviation industry, even during a less than stellar start to the economic year.

Posted by | Posted at February 13, 2024 2:48 pm |
About us

Airlines depend on ELP Aviation because our software improves operational efficiencies, eases crew interactions, and increases profitability. We offer products that provide scalable and agile solutions based on the individual Carrier’s needs. We’re already thinking about how to solve the next problem.

Learn more
Locations

Headquarters:  103 W Spring Ave, Conway Springs, KS, USA

Branch Office: Narayana Enclave, Plot No 610, Road Number 33, Jubilee Hills, Hyderabad-500033, Telangana, India.

Contact Us
Account
If you are an ELP CrewPortal App user please contact your Department for questions.

@ ELP Aviation, Inc. 2020

About us

Airlines depend on ELP Aviation because our software improves operational efficiencies, eases crew interactions, and increases profitability. We offer products that provide scalable and agile solutions based on the individual Carrier’s needs. We’re already thinking about how to solve the next problem.

Learn more
Locations

 

Headquarters:  103 W Spring Ave, Conway Springs, KS, USA

Branch Office: Narayana Enclave, Plot No 610, Road Number 33, Jubilee Hills, Hyderabad-500033, Telangana, India.

Contact Us
+ 1 (316) 239-6080

info@elpaviation.com

 

Account
If you are an ELP CrewPortal App user please contact your Airline Department for questions.

@ ELP Aviation, Inc. 2020